Wise TG at ANUGA 2025: New Connections, New Ideas for FMCG

ANUGA 2025 in Cologne once again confirmed its role as one of the most important global meeting points for the food and beverage industry. For Wise Trading Group, the exhibition was a valuable opportunity to meet partners face-to-face, explore market direction, and gather fresh ideas for the months ahead.

A strong team presence and real results

This year our team had a strong presence at ANUGA, covering key categories and trend spaces across the fair. Being on-site together helped us move efficiently between meetings, product discovery, and supplier discussions. Over the five days, we collected more than 200 new contacts – an excellent base for follow-up conversations and cooperation opportunities.

Finding suppliers to strengthen our assortment

One of our main goals at ANUGA was to identify new suppliers who can help us refine and improve our current assortment. The fair delivered a wide range of options, letting us compare offers, evaluate quality, and discuss practical details such as volumes and market fit.

Introducing our new logo

ANUGA 2025 was also a moment to share an updated direction for Wise TG with our partners and industry peers. We introduced our new logo:
“Shaping Future Trends in FMCG.”

Our new tagline represents what drives us every day: shaping the direction of the industry, not just following it. Together with our partners, we bring new products to market, foster collaborations that inspire growth, and anticipate the next wave of consumer demand.

What’s next

After the fair, our focus shifts to follow-ups: reviewing the most interesting supplier offers, continuing negotiations, and assessing new products for assortment expansion.

Thank you to everyone we met in Cologne – we appreciate the conversations and look forward to staying in touch.