Wise TG to Join Pelenė 2026 in Vilnius, Lithuania with Beauty Wise

Pelenė 2026, taking place at LITEXPO in Vilnius on 10-12 April, is one of the biggest international beauty industry exhibitions in the Baltic region. This year’s concept, “Beauty at Your Rhythm”, invites visitors and professionals to look beyond standards and discover a more personal balance between beauty, everyday life, and wellbeing.

The exhibition brings together a broad beauty ecosystem and is structured into three thematic halls. Hall 3 is dedicated to beauty innovations and offers a professional B2B-focused space for specialists in cosmetology, dermatology, aesthetic medicine, and SPA. Hall 4 presents a more creative beauty scene where fashion, style, fragrances, and jewellery come together. Hall 5 is an open B2C zone for consumers, featuring beauty services, consultations, product trials, and education.

For Wise TG, participation in Pelenė 2026 is an important opportunity to introduce a new product category to the market. Visitors will be able to find the company at stand 3.38, where Wise TG will present Beauty Wise, a new category brand focused on Korean skincare and growing beauty trends.

What Wise TG will present at Pelenė 2026

At the exhibition, Wise TG will introduce Beauty Wise as part of its growing korean beauty wholesale offer. The focus of the presentation will be on K-Beauty products and brands that are gaining strong attention across European beauty markets thanks to their innovation, formulations, and consumer appeal.

Among the first brands presented under Beauty Wise will be MJCare, Muiri, and Skin Planet, all of which belong to Mijin Cosmetics, as well as Rovectin, Mixsoon, Whamisa, Dr. Ceuracle, and Thank You Farmer. This assortment reflects WTG’s ambition to offer relevant, trend-driven beauty products to partners looking for reliable and commercially attractive beauty categories.

By showcasing Beauty Wise at Pelenė, Wise TG aims to build new partnerships, strengthen visibility in the beauty segment, and present a focused category that responds to current market demand. For businesses looking for a reliable asian beauty wholesale partner, the exhibition will be a valuable opportunity to meet the team directly and explore cooperation possibilities.

Why visit the Wise TG booth

Pelenė 2026 offers more than a traditional exhibition experience. The event includes educational sessions, live professional content, seminars, and a conference programme designed for beauty industry participants. The professional ticket also helps ensure that the exhibition attracts a relevant audience connected to the beauty market, making it especially valuable for B2B networking.

For visitors, the Wise TG booth will be a place to discover Beauty Wise, explore a curated K-Beauty assortment, and speak directly with a team that understands category development and long-term partnership value. By visiting Wise TG at stand 3.38, partners will have the chance to get to know a new beauty direction backed by carefully selected brands and a clear wholesale vision.