Wise Trading Group is a European wholesale snacks supplier specialising in
American and Asian import snacks alongside global brands, supplying retailers,
forecourt/convenience chains and FMCG distributors across 35+ countries. Our snack
assortment spans chips, licensed character snacks, popcorn and specialty imports —
sourced directly and sold from 1 mixed pallet upward.

What We Supply

American snacks wholesale
Chips and snacks sourced from the USA, including Lay’s, Pringles, Cheetos and
Doritos. Browse our USA snacks category
and chips.

Asian & Japanese snacks wholesale
Import snacks from Japan and wider Asia, including Glico, Samyang, Koikeya and
Ginbis, plus Japanese-market Oreo and Chips Ahoy variants. Browse
Asian snacks and
Japanese snacks.

Popcorn & other snacks
Browse popcorn and other snacks.

Who We Supply

Retail chains and supermarkets
Petrol station chains and forecourt shops
Cash-and-carry wholesalers
Impulse and convenience retail
HoReCa operators
Online snack retailers and specialty food stores

Minimum Order Quantities & Delivery

Standard MOQ is 1 mixed pallet or 5 cases per SKU, subject to current floor
availability. We deliver wholesale snacks to Lithuania, Latvia, Estonia, Poland,
Germany, France, Spain, Italy and wider Europe. Contact our sales team for freight
quotes and lead times to your region.

Why Choose Wise Trading Group

Unlike single-market FMCG suppliers, Wise Trading Group consolidates American and
Asian import snacks alongside global brands under one wholesale account — reducing
the number of suppliers a retailer, distributor or forecourt buyer needs to manage.
Our snack range is backed by the same sourcing, quality and pricing standards across
our full FMCG wholesale catalogue, including our
wholesale drinks range.

Frequently Asked Questions

What American snack brands do you supply wholesale?
We carry a wide range of American wholesale snacks including Lay’s, Pringles,
Cheetos and Doritos, sourced directly for the European B2B market.

Do you supply Asian and Japanese snacks in bulk?
Yes — our Asian snack range includes Samyang (Korean spicy noodle snacks), Glico,
Koikeya, Ginbis and a range of Japanese-market snack variants, popular with
specialty retailers and online stores.

What is the minimum order for wholesale snacks?
Standard MOQ is 1 mixed pallet, 5 cases per SKU, or may vary based on current
availability.

Are your snacks suitable for petrol station and convenience retail?
Yes — impulse-format and individually wrapped snacks are a core part of our range,
well suited to forecourt, convenience and travel retail formats.

Can I order a mixed pallet across different snack categories?
Yes — mixed pallets combining chips, Asian snacks, licensed snacks and popcorn
are available; contact our sales team to build one.

Explore Our Snacks Categories

All snacks
USA snacks
Chips
Asian snacks
Japanese snacks
Popcorn
Other snacks

See also our Wholesale Drinks
Supplier, American
wholesale products and Asian
wholesale products hub pages.

Contact us for product availability, pricing and wholesale terms:
wisetg.com/en/contacts