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Wholesale Snacks
Wise Trading Group is a European wholesale snacks supplier specialising in American and Asian import snacks alongside global brands, supplying retailers, forecourt/convenience chains and FMCG distributors across 35+ countries. Our snack assortment spans chips, licensed character snacks, popcorn and specialty imports sourced directly and sold from 1 mixed pallet upward.
What We Supply
American snacks wholesale
Chips and snacks sourced from the USA, including Lay’s, Pringles, Cheetos and Doritos. Browse our USA snacks category
and chips.
Asian & Japanese snacks wholesale
Import snacks from Japan and wider Asia, including Glico, Samyang, Koikeya and Ginbis, plus Japanese-market Oreo and Chips Ahoy variants. Browse
Asian snacks and
Japanese snacks.
Popcorn & other snacks
Browse popcorn and other snacks.
Who We Supply
Retail chains and supermarkets
Petrol station chains and forecourt shops
Cash-and-carry wholesalers
Impulse and convenience retail
HoReCa operators
Online snack retailers and specialty food stores
Minimum Order Quantities & Delivery
Standard MOQ is 1 mixed pallet or 5 cases per SKU, subject to current floor availability. We deliver wholesale snacks to Lithuania, Latvia, Estonia, Poland, Germany, France, Spain, Italy and wider Europe. Contact our sales team for freight quotes and lead times to your region.
Why Choose Wise Trading Group
Unlike single-market FMCG suppliers, Wise Trading Group consolidates American and Asian import snacks alongside global brands under one wholesale account — reducing the number of suppliers a retailer, distributor or forecourt buyer needs to manage.
Our snack range is backed by the same sourcing, quality and pricing standards across our full FMCG wholesale catalogue, including our wholesale drinks range.
Frequently Asked Questions
What American snack brands do you supply wholesale?
We carry a wide range of American wholesale snacks including Lay’s, Pringles, Cheetos and Doritos, sourced directly for the European B2B market.
Do you supply Asian and Japanese snacks in bulk?
Yes — our Asian snack range includes Samyang (Korean spicy noodle snacks), Glico, Koikeya, Ginbis and a range of Japanese-market snack variants, popular with specialty retailers and online stores.
What is the minimum order for wholesale snacks?
Standard MOQ is 1 mixed pallet, 5 cases per SKU, or may vary based on current availability.
Are your snacks suitable for petrol station and convenience retail?
Yes — impulse-format and individually wrapped snacks are a core part of our range, well suited to forecourt, convenience and travel retail formats.
Can I order a mixed pallet across different snack categories?
Yes — mixed pallets combining chips, Asian snacks, licensed snacks and popcorn are available; contact our sales team to build one.
Explore Our Snacks Categories
All snacks
USA snacks
Chips
Asian snacks
Japanese snacks
Popcorn
Other snacks
See also our Wholesale Drinks Supplier, American wholesale products and Asian wholesale products hub pages.
Contact us for product availability, pricing and wholesale terms:
wisetg.com/en/contacts