Wise Trading Group at ANUGA 2025 – Shaping Future Trends in FMCG

This October, Wise TG proudly participates at ANUGA 2025, the world’s leading trade fair for food and beverages. The exhibition takes place 4–8 October 2025 in Cologne, Germany, and we are excited to welcome visitors to our booth in Hall 8.1, Stand D 090.

As pioneers in introducing new trending products, we are dedicated to shaping future trends in FMCG. Despite our young age, Wise TG has quickly gained recognition as a trend setter, known for building global connections and partnerships, and for bringing inspirations and innovations that anticipate consumer demand.

Exploring the Latest Innovations

At ANUGA, Wise TG will showcase a diverse portfolio of wholesale drinks, snacks, and sweets sourced from some of the world’s most exciting markets.

• Drinks – From the USA, visitors will see bold flavors in iced coffees, sparkling sodas, and limited-edition soft drinks. From Asia (China, Japan, S.Korea, Taiwan), we bring playful and unique flavors such as fruit-infused sparkling waters and cultural icons turned into refreshing drinks.
• Snacks – Global favorites like Cheetos, Pringles, Lay’s and Korea’s fiery Samyang chips highlight how established brands reinvent themselves with fresh formats and flavors.
• Sweets & Confectionary – Beloved names such as Pepero, Disney, and Pokémon join Miskets, Eureni and Chocobubu delights, showing how indulgence meets creativity.

A Spotlight on Health & Wellness

In line with consumer demand for healthy products, we are also highlighting our expanding healthy lifestyle portfolio. This includes protein bars, collagen-based drinks, premium coconut and sparkling waters, and refreshing frozen fruit bars. These selections demonstrate how WTG is bridging indulgence with wellness – proving that future trends are about balance.

Shaping the Future Together

Wise TG doesn’t just follow global food and beverage trends – we pioneer them. By curating new products, sparking partnerships, and offering fresh inspirations, we help our partners stay ahead in a rapidly evolving industry.

We invite you to visit our booth, discover the latest innovations, and explore how we can shape the future of FMCG together.