Wise Trading Group is a European wholesale sweets supplier specialising in
American and Asian import confectionery alongside global brands, supplying retailers,
specialty stores and FMCG distributors across 35+ countries. Our sweets assortment
spans chocolate, candy, gummies and trending imports such as Dubai Chocolate —
sourced directly and sold from 1 mixed pallet upward.

What We Supply

American candy wholesale
Skittles, Snickers, Nerds and Pop-Tarts among our best-selling US import
lines. Browse our USA sweets category.

Japanese & Asian sweets wholesale
Japanese KitKat flavours, Pepero and other Korean and Japanese confectionery. Browse
Japanese sweets.

Chocolate
Kinder, Oreo, Snickers, Twix and other trending imports. Browse our
chocolate category.

Gummies, confectionery & more
Browse gummies,
confectionery,
chewing gum,
dragee,
freeze-dried sweets and
cones & cornets.

Who We Supply

Supermarkets and retail chains
Cash-and-carry wholesalers
Petrol station and travel retail
Specialty and import food stores
HoReCa and gifting channels
Online confectionery retailers

Minimum Order Quantities & Delivery

Standard MOQ is 1 mixed pallet or 5 cases per SKU, subject to current floor
availability. We deliver wholesale sweets to Lithuania, Latvia, Estonia, Poland,
Germany, France, Spain, Italy and wider Europe. Contact our sales team for freight
quotes and lead times to your region.

Why Choose Wise Trading Group

Unlike single-market FMCG suppliers, Wise Trading Group consolidates American and
Asian import sweets alongside global brands under one wholesale account — reducing
the number of suppliers a retailer, distributor or specialty buyer needs to manage.
Our sweets range is backed by the same sourcing, quality and pricing standards across
our full FMCG wholesale catalogue, including our
drinks and
snacks ranges.

Frequently Asked Questions

What Japanese and Asian sweets do you carry wholesale?
Our Asian sweets range includes Japanese Kit Kat in exclusive flavours, Pepero, and a
range of Korean confectionery, popular with specialty retailers and gift shops.

What American candy brands are available wholesale?
We supply Skittles, Snickers, Toxic Waste, Nerds and Pop-Tarts, and a broad range of
American candy wholesale lines not widely available through standard European
distributors.

Do you supply Dubai Chocolate wholesale?
Yes — Dubai Chocolate is one of our trending import lines; contact our sales team for
current availability.

What is the minimum order for wholesale sweets?
Standard MOQ is 1 mixed pallet, 5 cases per SKU, or may vary based on current
availability.

Can I order a mixed pallet across different sweets categories?
Yes — mixed pallets combining chocolate, candy, gummies and other confectionery
categories are available; contact our sales team to build one.

Explore Our Sweets Categories

All sweets & confectionery
USA sweets
Japanese sweets
Chocolate
Dubai Chocolate
Gummies
Confectionery
Chewing gum
Dragee
Freeze-dried sweets
Cones & cornets

See also our Wholesale Drinks
Supplier, Wholesale Snacks and
FMCG Wholesale Germany hub pages.

Contact us for product availability, pricing and wholesale terms:
wisetg.com/en/contacts