Summer Candy Picks: Bold US Flavors Now Available for Retailers

Summer is the perfect time to refresh not only your drink selection but also your sweets section. Wise TG is excited to present a vibrant and diverse assortment of US candies that will brighten your store shelves and satisfy every kind of sweet tooth. This is your chance to stock up on fun, colorful, and flavorful treats that attract customers of all ages—especially during the warmest months of the year.

From tangy gummies to chewy ropes, fruity clusters to nostalgic theater box treats, this lineup is curated to provide maximum variety, eye-catching packaging, and summer-appropriate flavors that fly off the shelf.

NERDS: A Rainbow of Texture and Flavor

The NERDS range remains a top performer for both impulse and planned purchases, offering texture, color, and exciting flavor combinations. This summer, make sure to include these favorites:

Sour Patch Kids: Sweet, Sour, and Seasonal

The beloved Sour Patch Kids brand returns with both staple and specialty flavors that cater to summer snacking:

  • Sour Patch Kids Red White & Blue – A seasonal variant with USA colors.
  • Sour Patch Kids Peach, Blue Raspberry, and Glow Ups – Trend-driven flavors in eye-catching designs.
  • Classic Sour Patch Kids 102g – The original crowd-pleaser that never goes out of style.

These products are known for their strong following among teens and young adults, especially during outdoor events, festivals, and beach season.

Warheads and Mike & Ike – New Summer Flavors Arrived

Keep your selection fresh with these new and attention-grabbing additions:

  • Warheads Van Holten’s Extreme Sour Blue Raspberry Pouch – A bold, intense sour experience in a resealable pouch. NEW FLAVOR
  • Mike & Ike Root Beer Float and Cotton Candy Theater Boxes – Classic fairground flavors that evoke summer nostalgia. NEW FLAVORS

Perfect for theaters, travel stops, and summer holiday snack packs.

Sour Punch: A Tangy Twist to Every Shelf

Sour Punch delivers some of the most versatile and fun-to-eat candies this season:

  • Sour Punch Straws – Available in flavors like Strawberry, Rainbow, Grape, and Watermelon, they’re a perfect warm-weather treat.
  • Sour Punch Bites – From Blue Raspberry, Strawberry, and Assorted, to unique blends like Pickle Roulette, Tropical Blends, Rad Reds, and Banana Roulette, there’s something for everyone looking for a punchy kick.

Great for multipacks, gift bags, or standalone sales.

Why Retailers Trust Wise TG for Seasonal Sweets

Wise TG partners with reliable suppliers to bring popular American candy brands directly to the European market. We understand what sells during summer—bright packaging, bold flavors, and brands customers know and trust.

As one of the region’s go-to distributors for fmcg companies, we provide access to a curated mix of trending products and seasonal favorites. Our experience in fmcg wholesale allows us to anticipate demand and ensure timely restocks, even during peak sales periods.

Whether you’re stocking for convenience stores, kiosks, gas stations, or specialty shops, Wise TG offers the best in wholesale sweets to help you drive higher margins and customer satisfaction.

Sweeten Your Summer Shelf Strategy

Summer shoppers are looking for treats they can enjoy on the go, at the beach, or during road trips. With the right assortment of sour, chewy, and classic confections, you can turn seasonal demand into a real sales opportunity.

Let Wise TG be your partner in supplying US candy favorites this season. Contact us to explore the full product list and secure your summer stock today.

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