ANUGA 2025

MEET US AT ANUGA 2025!

You can find WISE TRADING GROUP at Hall 8.1, Stand D090 during ANUGA 2025 in Cologne (04–08 October).

This year, our focus is on “Shaping Future Trends in FMCG” — reflecting our commitment to innovation, growth, and sustainable partnerships. We look forward to showcasing our products at the world’s largest international food and beverage trade fair, and we hope to see you there!

Who We Are

WISE TRADING GROUP is your trusted international wholesaler of top-brand FMCG products. With a strong logistics network and long-standing partnerships, we ensure reliable supply and competitive pricing for a wide range of drinks and food products, meeting the demands of our international customers.

Our multilingual team guarantees smooth, high-quality service. With a global supplier network spanning Europe, the USA, Asia, and beyond, we provide tailored solutions for distributors, retail chains, and specialized stores.

ANUGA 2025

WHOLESALE DRINKS

US A&W Cream Soda 355ml

USA

US A&W Root Beer Soda 355ml

USA

A&W Ice Cream Sundae Soda 355ml

USA

International Delight Iced Coffee Oreo Flavor 443ml

USA

International Delight Iced Coffee Reese’s Flavor 443ml

USA

International Delight Iced Coffee Cinnabon flavor 443ml

USA

Passion Joy Passion Fruit Guava Sparkling Water can 355ml

USA

Passion Joy Passion Fruit Lime Sparkling Water can 355ml

USA

Wholesale drinks

Our beverages portfolio at ANUGA 2025 brings together iconic American favorites and exciting limited editions. Visitors will discover International Delight Iced Coffee, the nostalgic A&W Ice Cream Sundae Soda, and bold U.S. innovations like Dr Pepper Blackberry, Passion Joy, and Fanta Strawberry — each representing the creativity and flavor diversity driving today’s FMCG market.

From Asia, we highlight trend-setting drinks that capture both playfulness and refinement. These include Korea’s Squid Game drink, Taiwan’s High UP Hello Kitty Sparkling Water – Strawberry Daifuku flavor, and Japan’s refreshing Fanta White Peach. Together, these beverages embody the global spirit of innovation that Wise Trading Group is proud to deliver to international partners.

High Up Japanese Ramune Hello Kitty Sparkling Water Strawberry Daifuku flavor 330ml

Taiwan

High Up Japanese Ramune Marvel Sparkling Water Lemon Strawberry flavor 330ml

Taiwan

High Up Japanese Ramune Transformers Optimus Prime Sparkling Water 330ml

Taiwan

High Up Japanese Ramune Transformers BumbleBee Sparkling Water Grape flavor 330ml

Taiwan

High Up Japanese Ramune Cinnamaroll Sparkling Water 330ml

Taiwan

High Up Japanese Ramune Deadpool Sparkling Water Lemon Fern Cake flavor 330ml

Taiwan

High Up Japanese Ramune Avengers Sparkling Water Lemon Soda flavor 330ml

Taiwan

WISE TRADING GROUP – GLOBAL WHOLESALE SUPPLIER FOR YOUR BUSINESS

Dr Pepper Cherry

Dr Pepper Cherry 355ml

USA
Dr Pepper Strawberries & Cream

Dr Pepper Strawberries & Cream 355ml

USA
Dr Pepper Cream Soda

Dr Pepper Cream Soda 355ml

USA
Dr Pepper Vanilla Float 355ml

Dr Pepper Vanilla Float 355ml

USA

ORDER WHOLESALE DRINKS NOW!

WHOLESALE SWEETS

Pepero Choco Cookie flavor sticks 32g

S. Korea

Pepero Strawberry flavor sticks 32g

S. Korea

Pepero Snowy Almond flavor sticks 32g

S. Korea

Pepero Crunchy flavor sticks 39g

S. Korea

Pepero Almond flavor sticks 32g

S. Korea

Pepero White Cookie flavor sticks 32g

S. Korea

ChocoBubu Mystery Flavor with Popping Candy 100g

Turkey

ChocoBubu Milk Chocolate with Popping Candy 80g

Turkey

Wholesale sweets

Our sweets selection at ANUGA 2025 combines playful creativity with indulgent flavors that appeal across generations. Visitors can discover the charming Chocobubu and Spookybubu, along with the premium Miskets Milk Chocolate Coated Freeze-Dried Strawberry, which delivers a unique balance of crunch and sweetness. Beloved classics like Pepero also feature strongly, showcasing how traditional favorites continue to inspire new snacking moments.

Adding even more excitement, we bring sweets that blend fun with function. From the USA, Candy Pop delivers a perfect balance of sweetness and lightness, while Disney cookies delight with nostalgic flavors and branding. For younger consumers and collectors, the Pokémon Vitamin C Fruit Juice Gummies (Lemon & Mango flavor) highlight the rising trend of combining health benefits with playful design, making sweets not only enjoyable but also innovative.

We invite you to meet us at Hall 8.1, Stand D090 to explore these sweets and discover how Wise Trading Group can bring fresh inspirations and trending products to your market. Let’s connect and shape the future of FMCG together!

Candy Pop Popcorn M&M’s Minis 28g

USA

Cookie Pop Popcorn Oreo 28g

USA

Candy Pop Popcorn Twix 28g

USA

Candy Pop Popcorn Snickers 28g

USA

Miskets Dark Chocolate Coated Freeze Dried Strawberry 80g

Turkey

Miskets White Chocolate Coated Freeze Dried Strawberry 80g

Turkey

Miskets Milk Chocolate Coated Freeze Dried Strawberry 80g

Turkey

Miskets Freeze Dried Raspberry White Chocolate 80g

Turkey

ORDER WHOLESALE SWEETS NOW!

WHOLESALE SNACKS

Lay’s Long Chips Honey Mustard flavor 18g

China

Cheetos Japanese Steak Flavor 50g

China

Lay’s Maxx Ridged Korean Spicy Chicken Noodles Flavor 70g

China

Cheetos American Turkey Flavor 50g

China

Lay’s Maxx Ridged Korean Spicy Chicken Noodles Flavor 40g

China
Lay's Chilli Potato Chips Spicy Crayfish Flavour 104g

Lay’s Chilli Potato Chips Spicy Crayfish Flavour 104g

China

Lay’s Salted Egg Yolk Flavor 70g

China
Lay's Seaweed Potato Chips Roasted Seaweed Flavour 104g

Lay’s Seaweed Potato Chips Roasted Seaweed Flavour 104g

China

Wholesale snacks

Our snacks portfolio at ANUGA 2025 highlights bold flavors and playful formats that resonate with global consumers. From Asia, we feature Cheetos (China) with its exciting regional twists, alongside Korea’s fiery Samyang Buldak Chips, which reflect the rising global demand for spicy and adventurous snacking experiences.

From the USA, Pringles Mingles bring a fresh take on one of the world’s most iconic snack brands, showing how established names continue to reinvent themselves to stay relevant with modern tastes. Together, these snacks embody the spirit of innovation and trend-setting that Wise Trading Group delivers across markets.

Visit us at Hall 8.1, Stand D090 to explore how Wise Trading Group can help you stay ahead of the latest FMCG trends. Let’s meet, connect, and create new opportunities together!

Van Holten’s Pringles Sour Cream & Onion Pouch 142g

USA

Pringles Lightly Salted Original Flavor 149g

USA

Pringles Reduced Fat Original Flavor 140g

USA

Pringles Mexican Street Corn Flavor 156g

USA

ORDER WHOLESALE SNACKS NOW!

HEALTHY PRODUCTS

Delief Vegan Collagen Jelly Peach 120g

S. Korea

Delief Vegan Collagen Jelly Green Grape 120g

S. Korea

Delief Vegan Collagen Jelly Lychee 120g

S. Korea

Delief Vegan Collagen Jelly Mango 120g

S. Korea

Seven Dates Original 250ml

Italy

UNO Protein Bar Cacao 35g

S. Korea

UNO Protein Bar Black Sesame 35g

S. Korea

UNO Protein Bar Pecan Grain 35g

S. Korea

Healthy products

Our healthy product range reflects the growing demand for wellness-focused FMCG innovations. At ANUGA 2025, we are proud to showcase functional and nutritious options such as the Uno Bar protein bars and Delief Collagen, designed for consumers seeking balanced energy and beauty-from-within solutions. Premium hydration is also a highlight, with Voss Sparkling Water, Passion Joy sparkling water, and Cococoast coconut water representing modern choices for mindful refreshment.

To complement these, our lineup includes refreshing indulgences with a healthier twist, like Popsmalaya Ice Bars and Seven Dates Original soft drink, which combine natural goodness with exciting formats. Together, these products illustrate how Wise Trading Group bridges indulgence, functionality, and innovation, meeting the needs of today’s health-conscious consumers.

We look forward to welcoming you at Hall 8.1, Stand D090 to explore these healthy product innovations and discuss how they can enrich your assortment with trending wellness solutions. Let’s connect and shape the future of FMCG together!

Learn more

FAQ

Typically, you can create a wholesale account by providing the necessary business information, such as your company name, valid business license or registration certification and tax ID. This helps us verify the legitimacy of the business and ensures compliance with legal and tax regulations. You can transmit these documents by contacting us at +370 68314227 or writing to hello@wisetg.com.

As part of our due diligence, we may conduct a verification process to confirm the authenticity and suitability of potential wholesale customers. This can include reviewing business documents, conducting background checks, or seeking references.

Our goal is to establish long-term partnerships with reliable and committed wholesale customers. If you meet these requirements or have any specific questions regarding becoming a wholesale customer, please reach out to our dedicated sales team. They will provide you with all the necessary information and guide you through the onboarding process.

Get in touch with our sales managers, call or send a whatsapp message to +370 68314227 or write to hello@wisetg.com specifying your inquiry.

You should provide the following information:

  • Product name
  • Products size (g, kg, ml, l)
  • Quantity (number of trays/pallets/trucks)
  • Final destination address (postal code, city, country)

Depending on the product availability in the warehouse, we may have a minimum order quantity (MOQ) requirement for wholesale customers which may vary from 5-10 pallets to full loaded truck (32-33 pallets). This helps maintain efficiency in our operations and ensures a mutually beneficial business relationship.

The prices are already defined for wholesale quantities orders and our dedicated sales team is available to discuss your specific needs and provide you with a competitive quote based on the quantity and products you are interested in. Feel free to reach out to our sales department for more details. We look forward to serving you and providing you with the best value for your bulk purchases!

Our payments terms are 30% by bank payment on order confirmation and balance 70% by bank transfer before the load departure from our warehouse or before unloading the goods at customer’s place.

Please be advise that we do not accept Letter of Credits and Escrow payments.

Shipping is handled with utmost care and efficiency. We work with reliable shipping partners to ensure timely delivery of your wholesale purchases.

Upon placing the order, our dedicated team will process it promptly, carefully packing the products to ensure they are well-protected during transit. The typical turnaround time for order processing and shipping depends on several factors, including the size of the order, product availability, and the shipping method chosen.

Shipping costs for wholesale orders are calculated based on factors such as the destination, weight, and dimensions of the package. These costs will be provided to you during the ordering process, allowing for transparency and accurate budgeting.

If you have any specific shipping requirements or questions regarding the shipping process for your wholesale order, our sales team is always available to assist you.

Yes, we do ship internationally! We are pleased to offer worldwide shipping for our wholesale orders. Wherever your business is located, we can deliver our products directly to your indicated place. Simply provide us with the necessary shipping information during the ordering process, and our team will ensure a smooth and reliable international shipment.

We understand the importance of ensuring product quality and suitability before placing a wholesale order. To request samples, please reach out to our sales team and provide them with the details of the products you are interested in. They will guide you through the process and inform you of any associated costs, if applicable.

Please note that sample availability may vary depending on the specific products and quantities requested. However, we make every effort to accommodate sample requests to help you make informed decisions about your wholesale purchase.

We have a comprehensive return policy in place for wholesale orders to ensure your satisfaction. If you encounter any issues with the products received, please notify your account manager within 4 days of delivery. We will work closely with you to address the situation promptly

Please note that for returns to be eligible, the products must be in their original condition and packaging. Additionally, we may require documentation such as order numbers, product photos, or any other relevant information to facilitate the return process.

Upon receiving the returned items, our team will thoroughly inspect them to verify their condition. Depending on the circumstances, we will offer a replacement, store credit, or a refund for the returned products, excluding the transport costs.

To initiate a return or for further assistance, please contact our customer support team directly. They will guide you through the process and provide any necessary instructions.

We strive to provide excellent customer service and ensure your satisfaction with our wholesale orders. Your feedback and concerns are important to us, and we are committed to resolving any issues promptly and efficiently.

If you are interested in customized packaging or private label solutions, please contact our customer support team or our dedicated wholesale department. They will guide you through the process and provide you with more information on the available options, including design templates, minimum order quantities, and any associated costs.

We value the opportunity to help you create a strong brand presence and offer customized or private label packaging solutions. Our team is dedicated to providing you with the necessary support and guidance throughout the process.

We don’t have own sales office in the UK, but we can deliver your bulk sweets order directly from our warehouse, located in Lithuania. Please contact us for more information: email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

We deliver sweets directly from our warehouse in Lithuania. We specialize in wholesale of confectionery products, offering cookies, candies, chocolates, jelly and more. Our sales managers are ready to assist you in placing and proceeding with your bulk order. Feel free to contact us through email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

If you would be interested to buy exotic snacks wholesale, please contact us: email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

We deliver snacks directly from our warehouse in Lithuania. We specialize in the wholesale of snacks from various countries (USA, Japan, other Asian countries), offering chips, corn sticks and more. Our sales team is always ready to help you place and fulfil your bulk order. Contact us and let’s discuss your necessities together! Email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

Our company specializes in the wholesale of Prime and other beverages. To buy Prime wholesale, please contact us: email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

If you would be interested to buy drinks wholesale, please contact us: email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

FMCG (Fast-Moving Consumer Goods) – are products sold quickly and affordably, such as packaged foods, beverages, and common drugs. The key characteristics of FMCG products are their high turnover rates, affordable price, and medium shelf life. These products are typically essential items that consumers use daily and need to replace or replenish regularly, leading to steady demand. FMCG companies play a crucial role in the global economy, catering to the basic needs of consumers and adapting to changing consumer trends and preferences. Their ability to innovate and efficiently manage supply chains directly impacts their success and growth in the highly competitive FMCG market.

If you would be interested to buy Coca-Cola products wholesale, feel free to contact us through email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

Wise Trading Group offers a wide and varied range of wholesale snacks, including products from around the world (wholesale American snacks, wholesale Japanese snacks). Our range is complemented by snacks from well-known brands such as Pringles, Takis, Cheetos, KitKat and more. Visit www.wisetg.com and discover wholesale snacks for every taste. Contact us for the availability of the products, final quotation, and other relevant questions – email (hello@wisetg.com) or tel. / Whatsapp +37068314227.

As a wholesale supplier of drinks, we primarily specialize in non-alcoholic beverages. Our product range includes a diverse selection of soft drinks, energy and hydration drinks, juices, tea, coffee and water. While we do offer beer, we ensure that our non-alcoholic selection meets the diverse needs and preferences of our customers. Visit www.wisetg.com to see our full range of beverages.

Yes, we can accommodate bulk orders of sweets, snacks, and drinks. We offer a variety of options to meet your needs, providing quality products at competitive prices. Whether you’re planning a large event or looking to stock up for your business, our bulk ordering process is designed to make it convenient and cost-effective for you.
To inquire about bulk orders, please contact us directly (email (hello@wisetg.com) or tel. / Whatsapp +37068314227) and one of our sales managers will take care about your order. We are committed to ensuring a smooth and satisfactory experience for our customers, offering flexibility in quantities and a diverse selection of products.

    Our sales team is ready to meet you at Anuga 2025, just fulfill the form and we will get in touch with you to schedule a meeting during the trade fair.







    I agree with the privacy policy.