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ANUGA 2025

MEET US AT ANUGA 2025!

You can find WISE TRADING GROUP at Hall 8.1, Stand D090 during ANUGA 2025 in Cologne (04–08 October).

This year, our focus is on “Shaping Future Trends in FMCG” — reflecting our commitment to innovation, growth, and sustainable partnerships. We look forward to showcasing our products at the world’s largest international food and beverage trade fair, and we hope to see you there!

Who We Are

WISE TRADING GROUP is your trusted international wholesaler of top-brand FMCG products. With a strong logistics network and long-standing partnerships, we ensure reliable supply and competitive pricing for a wide range of drinks and food products, meeting the demands of our international customers.

Our multilingual team guarantees smooth, high-quality service. With a global supplier network spanning Europe, the USA, Asia, and beyond, we provide tailored solutions for distributors, retail chains, and specialized stores.

ANUGA 2025

WHOLESALE DRINKS

A&W US A&W Cream Soda 355ml wholesale product

US A&W Cream Soda 355ml

USA
A&W US A&W Root Beer Soda 355ml wholesale product

US A&W Root Beer Soda 355ml

USA
A&W Ice Cream Sundae Soda 355ml wholesale product

A&W Ice Cream Sundae Soda 355ml

USA
Oreo International Delight Iced Coffee Oreo Flavor 443ml wholesale product

International Delight Iced Coffee Oreo Flavor 443ml

USA
International Delight Iced Coffee Reese’s Flavor 443ml wholesale product

International Delight Iced Coffee Reese’s Flavor 443ml

USA
International Delight Iced Coffee Cinnabon flavor 443ml wholesale product

International Delight Iced Coffee Cinnabon flavor 443ml

USA
International Delight Iced Coffee Caramel Macchiato flavor 443ml wholesale product

International Delight Iced Coffee Caramel Macchiato flavor 443ml

USA
International Delight Iced Coffee Mocha flavor 443ml wholesale product

International Delight Iced Coffee Mocha flavor 443ml

USA

Wholesale drinks

Our beverages portfolio at ANUGA 2025 brings together iconic American favorites and exciting limited editions. Visitors will discover International Delight Iced Coffee, the nostalgic A&W Ice Cream Sundae Soda, and bold U.S. innovations like Dr Pepper Blackberry, Passion Joy, and Fanta Strawberry — each representing the creativity and flavor diversity driving today’s FMCG market.

From Asia, we highlight trend-setting drinks that capture both playfulness and refinement. These include Korea’s Squid Game drink, Taiwan’s High UP Hello Kitty Sparkling Water – Strawberry Daifuku flavor, and Japan’s refreshing Fanta White Peach. Together, these beverages embody the global spirit of innovation that Wise Trading Group is proud to deliver to international partners.

Hello Kitty High Up Japanese Ramune Hello Kitty Sparkling Water Strawberry Daifuku flavor 330ml wholesale product

High Up Japanese Ramune Hello Kitty Sparkling Water Strawberry Daifuku flavor 330ml

Taiwan

WISE TRADING GROUP – GLOBAL WHOLESALE SUPPLIER FOR YOUR BUSINESS

Dr Pepper Strawberries & Cream

Dr Pepper Strawberries & Cream 355ml

USA
Dr Pepper Cream Soda

Dr Pepper Cream Soda 355ml

USA
Dr Pepper Creamy Coconut

Dr Pepper Creamy Coconut 355ml

USA
Dr Pepper Vanilla Float 355ml

Dr Pepper Vanilla Float 355ml

USA

ORDER WHOLESALE DRINKS NOW!

WHOLESALE SWEETS

Pepero Choco Cookie flavor sticks 32g wholesale product

Pepero Choco Cookie flavor sticks 32g

S. Korea
Pepero Strawberry flavor sticks 32g wholesale product

Pepero Strawberry flavor sticks 32g

S. Korea
Pepero Snowy Almond flavor sticks 32g wholesale product

Pepero Snowy Almond flavor sticks 32g

S. Korea
Pepero Crunchy flavor sticks 39g wholesale product

Pepero Crunchy flavor sticks 39g

S. Korea
Pepero Almond flavor sticks 32g wholesale product

Pepero Almond flavor sticks 32g

S. Korea
Pepero White Cookie flavor sticks 32g wholesale product

Pepero White Cookie flavor sticks 32g

S. Korea
Pepero Stray Kids Edition Choco flavor sticks 47g wholesale product

Pepero Stray Kids Edition Choco flavor sticks 47g

S. Korea
Pepero Stray Kids Edition White Cookie flavor sticks 32g wholesale product

Pepero Stray Kids Edition White Cookie flavor sticks 32g

S. Korea

Wholesale sweets

Our sweets selection at ANUGA 2025 combines playful creativity with indulgent flavors that appeal across generations. Visitors can discover the charming Chocobubu and Spookybubu, along with the premium Miskets Milk Chocolate Coated Freeze-Dried Strawberry, which delivers a unique balance of crunch and sweetness. Beloved classics like Pepero also feature strongly, showcasing how traditional favorites continue to inspire new snacking moments.

Adding even more excitement, we bring sweets that blend fun with function. From the USA, Candy Pop delivers a perfect balance of sweetness and lightness, while Disney cookies delight with nostalgic flavors and branding. For younger consumers and collectors, the Pokémon Vitamin C Fruit Juice Gummies (Lemon & Mango flavor) highlight the rising trend of combining health benefits with playful design, making sweets not only enjoyable but also innovative.

We invite you to meet us at Hall 8.1, Stand D090 to explore these sweets and discover how Wise Trading Group can bring fresh inspirations and trending products to your market. Let’s connect and shape the future of FMCG together!

Candy Pop Popcorn M&M’s Minis 28g wholesale product

Candy Pop Popcorn M&M’s Minis 28g

USA
Cookie Pop Popcorn Oreo 28g wholesale product

Cookie Pop Popcorn Oreo 28g

USA
Candy Pop Popcorn Twix 28g wholesale product

Candy Pop Popcorn Twix 28g

USA
Candy Pop Popcorn Snickers 28g wholesale product

Candy Pop Popcorn Snickers 28g

USA
Miskets White Chocolate Coated Freeze Dried Strawberry 80g wholesale product

Miskets White Chocolate Coated Freeze Dried Strawberry 80g

Turkey
Miskets Freeze Dried Raspberry White Chocolate 80g wholesale product

Miskets Freeze Dried Raspberry White Chocolate 80g

Turkey
Miskets Freeze Dried Fig Slices Milk Chocolate 80g wholesale product

Miskets Freeze Dried Fig Slices Milk Chocolate 80g

Turkey
Miskets Freeze Dried Blackberry Milk Chocolate 80g wholesale product

Miskets Freeze Dried Blackberry Milk Chocolate 80g

Turkey

ORDER WHOLESALE SWEETS NOW!

WHOLESALE SNACKS

Lay’s Nori Seaweed Flavor 90g wholesale product

Lay’s Nori Seaweed Flavor 90g

China
Lay’s Lionel Messi Garlic Bread Flavor 90g wholesale product

Lay’s Lionel Messi Garlic Bread Flavor 90g

China
Lay's Chilli Potato Chips Spicy Crayfish Flavour 104g

Lay’s Chilli Potato Chips Spicy Crayfish Flavour 104g

China
Lay’s Baked Prawn WIth Melted Cheese Flavor 90g wholesale product

Lay’s Baked Prawn WIth Melted Cheese Flavor 90g

China
Samyang Buldak Potato Chips Chili Lime flavor 55g wholesale product

Samyang Buldak Potato Chips Chili Lime flavor 55g

S. Korea
Lay's Seaweed Potato Chips Roasted Seaweed Flavour 104g

Lay’s Seaweed Potato Chips Roasted Seaweed Flavour 104g

China
Lay’s Abalone Flavor 56g wholesale product

Lay’s Abalone Flavor 56g

China
Samyang Buldak Potato Chips Original flavor 55g wholesale product

Samyang Buldak Potato Chips Original flavor 55g

S. Korea

Wholesale snacks

Our snacks portfolio at ANUGA 2025 highlights bold flavors and playful formats that resonate with global consumers. From Asia, we feature Cheetos (China) with its exciting regional twists, alongside Korea’s fiery Samyang Buldak Chips, which reflect the rising global demand for spicy and adventurous snacking experiences.

From the USA, Pringles Mingles bring a fresh take on one of the world’s most iconic snack brands, showing how established names continue to reinvent themselves to stay relevant with modern tastes. Together, these snacks embody the spirit of innovation and trend-setting that Wise Trading Group delivers across markets.

Visit us at Hall 8.1, Stand D090 to explore how Wise Trading Group can help you stay ahead of the latest FMCG trends. Let’s meet, connect, and create new opportunities together!

Pringles Ranch 156g wholesale product

Pringles Ranch 156g

USA
Pringles Hot Ones Barbacoa 70g wholesale product

Pringles Hot Ones Barbacoa 70g

USA
Pringles Hot Ones Original 70g wholesale product

Pringles Hot Ones Original 70g

USA
Pringles Smoky Cheddar 156g wholesale product

Pringles Smoky Cheddar 156g

USA

ORDER WHOLESALE SNACKS NOW!

HEALTHY PRODUCTS

Delief Vegan Collagen Jelly Peach 120g wholesale product

Delief Vegan Collagen Jelly Peach 120g

S. Korea
Delief Vegan Collagen Jelly Green Grape 120g wholesale product

Delief Vegan Collagen Jelly Green Grape 120g

S. Korea
Delief Vegan Collagen Jelly Lychee 120g wholesale product

Delief Vegan Collagen Jelly Lychee 120g

S. Korea
Delief Vegan Collagen Jelly Mango 120g wholesale product

Delief Vegan Collagen Jelly Mango 120g

S. Korea
Seven Dates Original 250ml wholesale product

Seven Dates Original 250ml

Italy
Popsmalaya Ice Bar Pink Guava flavor 45ml wholesale product

Popsmalaya Ice Bar Pink Guava flavor 45ml

Malaysia
Popsmalaya Ice Bar Passionfruit Pineapple flavor 45ml wholesale product

Popsmalaya Ice Bar Passionfruit Pineapple flavor 45ml

Malaysia
Popsmalaya Ice Bar Mango flavor 45ml wholesale product

Popsmalaya Ice Bar Mango flavor 45ml

Malaysia

Healthy products

Our healthy product range reflects the growing demand for wellness-focused FMCG innovations. At ANUGA 2025, we are proud to showcase functional and nutritious options such as the Uno Bar protein bars and Delief Collagen, designed for consumers seeking balanced energy and beauty-from-within solutions. Premium hydration is also a highlight, with Voss Sparkling Water, Passion Joy sparkling water, and Cococoast coconut water representing modern choices for mindful refreshment.

To complement these, our lineup includes refreshing indulgences with a healthier twist, like Popsmalaya Ice Bars and Seven Dates Original soft drink, which combine natural goodness with exciting formats. Together, these products illustrate how Wise Trading Group bridges indulgence, functionality, and innovation, meeting the needs of today’s health-conscious consumers.

We look forward to welcoming you at Hall 8.1, Stand D090 to explore these healthy product innovations and discuss how they can enrich your assortment with trending wellness solutions. Let’s connect and shape the future of FMCG together!

Learn more

FAQ

Wise Trading Group is a trend-focused importer that quickly brings sought-after products to market, including US sodas, Asian snacks, Turkish confectionery and beauty items not yet widely available through traditional FMCG distributors in the Baltics and Poland as well as European markets. We spot emerging trends on social media and in US and Asian retail, then get those products onto European shelves within weeks.

Typically, you can create a wholesale account by registering on our B2B platform: wisetg.online or sending us an email with the necessary business information, such as your company name, valid business license or registration certification and tax ID, address and contact details, including email, telephone and WhatsApp. This helps us verify the legitimacy of the business and ensures compliance with legal and tax regulations. You can transmit this information by contacting us at +37061429806 or writing to hello@wisetg.com. Our goal is to establish long-term partnerships with reliable and committed wholesale customers. If you meet these requirements or have any specific questions regarding becoming a wholesale customer, please reach out to our dedicated sales team. They will provide you with all the necessary information and guide you through the onboarding process.

MOQ is 1 mixed pallet, 5 boxes per SKU, or may vary due to current availability on the floor. For beauty products, we apply a minimum order value of €1,000 per order.

We deliver sweets directly from our warehouse in Lithuania. We specialize in wholesale of confectionery products, offering cookies, candies, chocolates, jelly, gummies and more. Our sales managers are ready to assist you in placing and proceeding with your bulk order. You can also place your order through our B2B platform here: wisetg.online. Feel free to contact us through email hello@wisetg.com or tel. / WhatsApp +37061429806.

If you are interested to buy viral trending snacks on wholesale base, please contact us by email hello@wisetg.com or tel. / WhatsApp +37061429806.

We deliver snacks directly from our warehouse in Lithuania. We specialize in the wholesale of US and Asian snacks, offering chips, corn sticks and more. Our sales team is always ready to help you place and fulfil your bulk order. Contact us and let us discuss your necessities together: email hello@wisetg.com or tel. / WhatsApp +37061429806.

If you would be interested to buy drinks wholesale, please contact us by email hello@wisetg.com or tel. / WhatsApp +37061429806.

FMCG, or Fast-Moving Consumer Goods, are products sold quickly and affordably, such as packaged foods, beverages and common drugs. The key characteristics of FMCG products are their high turnover rates, affordable price and medium shelf life. These products are typically essential items that consumers use daily and need to replace or replenish regularly, leading to steady demand. FMCG companies play a crucial role in the global economy, catering to the basic needs of consumers and adapting to changing consumer trends and preferences. Their ability to innovate and efficiently manage supply chains directly impacts their success and growth in the highly competitive FMCG market.

If you would be interested to buy Coca-Cola products wholesale, feel free to contact us through email hello@wisetg.com or tel. / WhatsApp +37061429806.

Wise Trading Group offers a wide and varied range of wholesale snacks, including products from around the world, such as the USA, China, Japan, Indonesia, India and many other countries. Our range is complemented by snacks from well-known brands such as Pringles, Takis, Cheetos, Samyang, Glico Pretz and more. Visit https://wisetg.com/en/product-categories/snacks and discover wholesale snacks for every taste. Contact us for the availability of the products, final quotation and other relevant questions by email hello@wisetg.com or tel. / WhatsApp +37061429806.

WTG specializes in non-alcoholic beverages, with a broad range that includes soft drinks, energy drinks, juices, iced tea, coffee drinks and water. We do not currently supply alcoholic beverages. Visit wisetg.com to explore our full beverage range.

WTG imports and distributes US sodas, energy drinks such as Monster Energy and others, chocolate and confectionery such as Twix, Snickers, Mars, Sour Patch, Warheads, Oreo, KitKat, Kinder, Nutella and Skittles, Asian snacks such as Buldak, Pocky, Takis, Pringles, Lay’s and Koikeya, Turkish chocolates and beauty/cosmetics, with 700+ SKUs across the catalogue.

Yes, we can accommodate bulk orders of sweets, snacks and drinks. We offer a variety of options to meet your needs, providing quality products at competitive prices. Whether you are planning a large event or looking to stock up for your business, our bulk ordering process is designed to make it convenient and cost-effective for you. To inquire about bulk orders, please contact us directly at hello@wisetg.com or tel. / WhatsApp +37061429806, and one of our sales managers will take care of your order. We are committed to ensuring a smooth and satisfactory experience for our customers.

    Our sales team is ready to meet you at ISM 2026, just fulfill the form and we will get in touch with you to schedule a meeting during the trade fair.







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